Zambia Launches Media Initiative on School Health to Strengthen Public Awareness
By Daily News Reporter
The Ministry of Information and Media has officially launched the Media Initiative on School Health (MISH) Strategic Plan, a transformative effort aimed at elevating the quality and impact of journalism focused on health and education in Zambia.
The launch, held in Lusaka, marks a significant milestone in the country’s commitment to fostering informed public discourse and enhancing national development through accurate and transparent communication.
Speaking on behalf of the Minister of Information and Media, Hon. Cornelius Mweetwa MP, Director of Human Resource and Administration Mr. Bernard Domingo emphasized the government’s recognition of the media’s vital role in shaping public understanding and trust.
The MISH Strategic Plan is designed to improve the flow of reliable information from key institutions, particularly in the health and education sectors. By empowering journalists and media platforms to deliver factual reporting, the initiative aims to cultivate a more informed, healthier, and actively engaged citizenry.
Stakeholders from across the media, education, and health sectors have welcomed the plan, noting its potential to strengthen collaboration and ensure that critical public messages reach communities effectively.

