ZIPRC, UNZA SIGN MOU

By Daily News Reporter

The Zambia Institute of Public Relations and Communication (ZIPRC) and the University of Zambia (UNZA) have signed a Memorandum of Understanding (MoU) that solidifies their collaboration in the delivery of the ZIPRC Continuous Professional Development (CPD) programme.

Under the terms of the MoU, UNZA will play a crucial role in certifying, moderating, and accrediting the ZIPRC CPD programme. This collaboration is a significant step towards enhancing professional development opportunities for practitioners in the field of Public Relations (PR) and Communication.

The partnership with the University demonstrates commitment of both institutions to elevate the standards of practice within the public relations industry.

By entrusting UNZA with the certification, moderation, and accreditation of the CPD programme, ZIPRC aims to bring a heightened level of credibility and academic consistency to its professional development initiatives.

Through this collaboration, participants in the CPD programme can now benefit from the academic expertise and oversight provided by UNZA, further enhancing the value and recognition of their professional development efforts.

And UNZA Acting Vice Chancellor, Prof Anne Sikwibele, said that the MoU anchors a strategic collaborative partnership in which the University will play a critical role of certification, moderation, and accreditation of ZIPRC training programmes.

“The University of Zambia will work closely with ZIPRC to bring excellence, credibility and academic consistency to professional development initiatives and enhance professional development opportunities for practitioners in the field of Public Relations (PR) and Communication,” Prof Sikwibele said.

Speaking at the same event, ZIPRC President, Mrs Irene Chipili, says that the signing of this MoU marks a significant milestone in the ongoing efforts to enhance the professional landscape of PR and Communication in Zambia.

“It is a testament to ZIPRC's unwavering commitment to advancing the field of PR and Communication in Zambia. This collaboration allows UNZA to contribute to the continuous learning and development of communication professionals, ultimately benefiting the industry as a whole,” Mrs Chipili said.

Photos Credit: UNZA and ZIPRC websites