ZIM TO HOST 27^th ANNUAL MARKETING CONFERENCE.

 

By Daily News Reporter

 

The Zambia Institute of Marketing (ZIM) has announced that the much-awaited 27th annual marketing conference and awards gala dinner, scheduled to be held from 22nd to 24th May 2024 in Livingstone.

This year's conference promises to be truly exceptional, held under the inspiring theme: "Elevate – innovate - thrive: driving prosperity, growth and resilience through strategic insights.” This is intended to equip participants with the tools and insights they need to navigate the dynamic currents and achieve business success.

Speaking during the 27th Annual Marketing Conference & awards ceremony media launch in Lusaka, ZIM President Mwewa Besa stated that the conference is intended to provide a platform for sharing best practices, where participants will have the opportunity to interact with captains of industry who will share their years of experience within the three days of the conference.

The conference's objective is not only to support Zambian businesses in embracing innovation and strategic thinking but also to assist them in evolving and becoming pioneers of strategic transformation.

He said the conference will delve into key areas of sustainability, reducing the carbon footprint, leveraging digital marketing, building and sustaining brands, and leveraging data in building lasting customer journeys. “All of these are intended to equip participants with the tools and insights they need to navigate these dynamic currents and achieve business success.”

The marketing conference and awards gala dinner is an excellent opportunity for marketing experts to gain insights into industry trends, network with other professionals, and learn from industry leaders. This is a must-attend event for anyone interested in marketing and business development in Zambia.

And he further added that the institution, through its corporate social responsibility (CSR) plans to visit an orphanage, and beyond CSR and the conference, the institute plans to engage with students, create a platform for students to interact with professionals, and provide internship opportunities.

"To ensure that members understand the legal implications of not being members or practicing marketing without being duly registered, the institute will continue to encourage members to practice marketing independently." He said.

He, however, admitted that the institute has not made much noise around the legal approach, which includes awareness programmes, committees that enforce the law, and publishing information about the organisation's actions, but has started sensitising members to the potential consequences of not practicing marketing without proper registration.

"In addition to the annual marketing conference, the institute has a series of CPD events for training and up skilling members. The institute is committed to ensuring that its character is reflected in its engagement with various members and promoting a culture of marketing excellence."Besa added.