Choppies Zambia Rewards Loyal Shoppers With Big Birthday Bonanza

By Daily News Reporter

Choppies Zambia has celebrated its 10th anniversary in style, rewarding 40 loyal customers with motorbikes, smartphones, and light trucks in the final draw of its Big Birthday Bonanza promotion. The event, held in Lusaka on Thursday, showcased not only the retailer’s growth but also its commitment to transparency, innovation, and community engagement.

Since entering the Zambian market in 2015, Choppies has expanded into a nationwide chain of 44 stores, a milestone that Ministry of Commerce, Trade and Industry Permanent Secretary Lillian S. Bwalya described as a reflection of investor confidence in Zambia’s economy. She praised the retailer for its role in providing affordable goods, creating jobs, and strengthening local supply chains.

“Choppies’ growth over the past decade demonstrates resilience and confidence in Zambia’s retail sector,” Ms. Bwalya said, noting that the company’s digital approach to promotions aligns with government efforts to drive digital transformation and consumer protection.

The Big Birthday Bonanza, launched in October last year, was conducted entirely through an electronic system designed to eliminate disputes often associated with manual receipt-based draws. All draws were displayed live on large screens, with regulatory authorities present to ensure fairness and accountability.

Master of ceremonies Mubiana Nalwendo emphasized that the digitised format reinforced public trust, while suppliers and regulators hailed the initiative as a model for future retail promotions.

Choppies Zambia Country Head Felix Chitanwali said the promotion was a way of thanking customers for their loyalty through challenging times, including the COVID-19 pandemic and global market disruptions.

“This promotion signifies our appreciation to customers who have believed in the Choppies story for the past 10 years,” Mr. Chitanwali said.

He revealed that Choppies plans to expand its footprint beyond 2026, opening more stores in communities, offering competitive pricing, and contributing to economic growth through job creation and corporate social responsibility.

Representing suppliers, Ongani Banda highlighted that sustaining a retail business for a decade in Zambia’s volatile economic environment reflects consistency and resilience. He commended Choppies for its commitment to affordability, which helps cushion consumers while stabilizing the retail value chain.

The anniversary event brought together government officials, suppliers, regulators, media, and customers, underscoring Choppies’ growing role in Zambia’s retail economy as it enters its second decade.

(c) All Rights Reserved.