’DON’T TARGET US SCHOOL GOING CHILDREN’- Phiri Warns Tobacco industries

By Daily News Reporter

As schools reopen, the Tobacco Free Association of Zambia (TFAZ) has sounded the alarm on the tobacco industry's aggressive marketing tactics targeting young children.

According to Kumbuso Phiri, Youth Advocate at TFAZ, tobacco companies are exploiting Zambia's weak tobacco control environment to lure children into smoking.

Phiri stated that tobacco products are being sold near schools, making them easily accessible and affordable to minors.

The industry's strategies include advertising and promotion, sale of single cigarettes, and child-friendly flavored cigarettes. These tactics aim to create a new generation of smokers, maintaining the lucrative tobacco business.

Research shows that 60% of smokers start at age 13 and 90% are hooked by 20. With Zambia's ratification of the World Health Organization Framework Convention for Tobacco Control, the government has a legal obligation to protect its population, particularly vulnerable groups like children.

The British American Tobacco and Philip Morris International are accused of intensive marketing around schools, encouraging tobacco use among children.

Cigarettes are advertised in stores, on posters, and using umbrellas, deliberately misleading children into believing they're harmless.

To curb this, TFAZ urges the government to adopt comprehensive tobacco control policies, including:

- Banning tobacco product sales near schools

- Prohibiting flavored tobacco products, small packaging, and single cigarette sales to minors

- Displaying signage in retail outlets

The government must act urgently to protect Zambia's young generation from Big Tobacco's aggressive marketing.