Zambia Gears Up for Continental Marketing Conference to Boost Trade and Innovation

By Daily News Reporter 

Livingstone is expected to become a focal point for Africa’s marketing, technology, and business leaders when Zambia hosts the 6th African Marketing Confederation Conference, a major summit designed to drive continental collaboration and position African brands on the global stage.

As Zambia is set to take center stage in Africa’s professional and business landscape as preparations intensify for the 6th African Marketing Confederation (AMC) Conference in Livingstone. The high-profile summit is expected to attract more than 2,000 delegates from across the continent and beyond, bringing together leaders in marketing, technology, supply chain management, and communications.

The conference, running under the theme “Africa Rises: From Continental Strength to Global Impact through Marketing Leadership, Brand Power and Value,” reflects a growing confidence in Zambia’s capacity to host world-class conferences and exhibitions.

Speaking during the launch of African Marketing Conference Media  engagement in Lusaka, Ministry of  Commerce, Trade and Industry Director Domestic and Ms Margaret Chikuba, stated that the country’s selection as host is a testament to its rising reputation as a hub for continental business dialogue and professional collaboration.

“Zambia’s selection as host of this prestigious gathering is not merely a win for the marketing profession in Zambia or Africa. It is a resounding vote of confidence in Zambia’s growing reputation as a premier destination for hosting meetings, conferences and exhibitions, and a hub for continental intellectual capital,” Ms Chikuba said.

A major highlight of the 2026 conference will be an unprecedented collaboration among marketing professionals, technology stakeholders under Python Africa, and supply chain experts represented by the Africa Supply Chain Confederation. This collaboration signals a new era of integrated thinking, where marketing, technology, and logistics converge to create globally competitive African products.

“Any product or service that seeks success in the market requires an efficient supply chain. For that product to scale, it requires robust technology. And for it to reach customers who appreciate its value, it requires world-class marketing,” Chikuba explained.

The conference also aligns with the African Continental Free Trade Area (AfCFTA) agenda, highlighting opportunities for intra-African trade and regional economic integration.

Meanwhile Zambia Institute of Marketing (ZIM) President Mr Mwewa Besa stated that the conference represents more than a meeting of professionals—it is a platform for building a collaborative ecosystem.

“Technology powers innovation. Supply chains connect production to markets. Marketing builds brands and drives demand. Communication shapes the narratives that inspire trust and influence global perception. When these disciplines work together, they create a complete ecosystem for enterprise growth, trade competitiveness, and national development,” Mr Besa said.

And Zambia Institute of Purchase and Supply President Mr Daniel Kabamba added that ZIPS is proud to be a founding member of initiatives aimed at professionalising the sector and strengthening continental collaboration.

“Our membership has grown steadily and currently stands at approximately 25,000 professionals across public and private sectors,” Kabamba said. 

He added that the upcoming Livingstone conference will highlight the interconnected roles of supply chain management, marketing, and technology in modern economies.

“Without an effective supply chain, businesses cannot function efficiently. Technology and marketing ensure that products reach markets and deliver value to customers,” Kabamba said. 

He also emphasized ZIPS’ commitment to capacity building and professional development.

The summit will be hosted at the Avani Victoria Falls Resort in Livingstone, offering a platform for corporate partners and professionals to exchange knowledge, explore digital transformation, and build partnerships that strengthen value chains across the continent.

Government has reaffirmed its support for the event, with senior officials including Commerce, Trade and Industry Minister Chipoka Mulenga and Technology and Science Minister Felix Mutati expected to participate.

Beyond its professional significance, the conference is expected to provide a boost to Zambia’s economy, particularly the tourism, hospitality, and transport sectors in Livingstone. Organizers say the event will also position Zambia as a regional hub for professional excellence, innovation, and continental dialogue, while strengthening the role of African professionals in shaping global markets.

As Zambia prepares to welcome industry leaders, the 6th AMC Conference promises to be more than a gathering—it is a celebration of African innovation, collaboration, and the continent’s growing influence on the global stage.