Zambia Strengthens Consumer Protection Ahead of Global Commemoration

By Daily News Reporter 

As Zambia is preparing to join the rest of the world in commemorating World Consumer Rights Day on March 15, 2026, under the global theme “Safe Products, Confident Consumers.” This year’s national commemoration will take place in Kabwe, Central Province, bringing together regulators, consumer organisations, businesses, and members of the public to highlight the importance of product safety in the marketplace.

The annual event serves as a platform to raise awareness about consumer rights while promoting responsible production and trade practices. At the centre of this year’s theme is the recognition that consumer confidence depends heavily on the safety and quality of products and services available in the market.

Speaking to the media in Lusaka Chairperson of the National Organising Committee, King Syachika, who represents the National Health Insurance Management Authority (NHIMA), stated  that the campaign aims to remind both consumers and businesses that product safety is a shared responsibility.

He also noted that unsafe products—such as counterfeit medicines, expired food items, poorly labelled household goods, and substandard services—continue to pose risks to the health and financial security of consumers. These risks not only endanger individuals but also weaken public trust in regulatory systems and the wider economy.

Across Zambia, consumers interact daily with a wide range of goods and services including food, medicines, household products, transport services, energy products, and digital platforms. 

He further said that When these products meet safety standards, consumers can make informed choices with confidence. However, when they fail to meet these standards, the consequences can be severe.

From this stakeholders has noted the rise in counterfeit and poorly labelled products in some markets has made it increasingly important for regulatory institutions to strengthen market surveillance and enforcement. Collaboration between government agencies, the private sector and civil society organisations is therefore essential in ensuring that consumers are protected 

This year’s commemorations will include a series of awareness-raising activities such as media engagements, school exhibitions, and community outreach programmes aimed at educating the public about their rights and responsibilities as consumers. These activities will be implemented at national, provincial, and district levels to ensure the message reaches communities across the country.

And Mr. Syachika added that consumer education is a key pillar in building a safer marketplace. An informed consumer is better equipped to question suspicious products, read and understand product labels, and demand accountability from businesses.

He urged consumers to actively protect themselves by checking expiry dates, verifying product information, and reporting unsafe or counterfeit goods to relevant authorities. They are also urged to use available complaint and redress mechanisms when their rights are violated.

Businesses, on the other hand, are being called upon to uphold ethical practices and comply with safety standards at every stage of production, distribution, and sale. According to the organising committee, companies that prioritise product safety not only protect consumers but also strengthen their brand reputation and long-term sustainability.

As Zambia prepares to mark World Consumer Rights Day, Mr Syachika also said the commemoration provides an important opportunity to reaffirm the country’s commitment to building a marketplace where safety, transparency, and accountability are the norm.

Ultimately, the message behind the 2026 theme is clear: when products are safe and standards are enforced, consumers gain the confidence to participate fully in the economy—creating a healthier, more trustworthy marketplace for all.