Zambia's 24 Hour Economy Could Unlock Jobs and Boost Productivity -  Mr. J Chiwala 

By Daily News Reporter 

Zambia’s proposed transition to a 24-hour economy has sparked optimism among business experts, who say the initiative could significantly boost productivity, create jobs, and reshape key sectors such as hospitality, transport, and security if effectively implemented.

Through this initiative Zambia’s push toward a 24-hour economy is being hailed as a transformative step that could redefine the country’s business landscape, stimulate productivity, and unlock thousands of employment opportunities—especially for young people.

Business Development and Marketing Expert and Co-Founder of CNC360 Consulting, Mr. James Chiwala, believes the initiative is long overdue and holds the potential to reshape how businesses operate across key sectors of the economy.

“For a long time, we have limited productivity by restricting operations to certain hours. Moving to a 24-hour economy means businesses can maximize output, improve efficiency, and contribute more meaningfully to economic growth,” Mr. Chiwala said.

The concept of a 24-hour economy allows businesses and services to run continuously, creating room for increased production cycles, better utilization of infrastructure, and enhanced service delivery. According to Mr. Chiwala, this shift could have a ripple effect across multiple sectors, driving growth and innovation.

One of the most significant benefits of the initiative, Mr. Chiwala noted, is its potential to create employment, particularly among the youth.

“As businesses extend their operating hours, there will be a natural demand for more workers. This presents a huge opportunity to absorb young people into the workforce,” he explained.

Industries such as hospitality, transport, and security are expected to be among the biggest beneficiaries. In hospitality, for instance, hotels, lodges, and restaurants will require additional staff to support round-the-clock operations.

“This is not just about keeping businesses open longer—it’s about creating a system that supports continuous service delivery. That requires manpower, coordination, and strong management,” he added.

Mr. Chiwala emphasized that for the 24-hour economy to succeed, targeted investment and reforms will be needed in critical sectors.

The hospitality industry, he said, must expand its workforce and operational capacity to meet increased demand. Meanwhile, the transport sector will need to be strengthened to ensure reliable movement of people and goods at all hours.

“Transport is the backbone of a 24-hour economy. Without efficient mobility, the system cannot function effectively,” he noted.

Security also remains a crucial component. Mr. Chiwala stressed the need for enhanced safety measures to protect businesses, workers, and customers, particularly during night-time operations.

“A secure environment is essential. Businesses and employees must feel safe to operate at all hours for this model to succeed,” he said.

Beyond infrastructure and manpower, Mr. Chiwala pointed to the importance of policy alignment. He called for the review and enforcement of the Employment Act to ensure it accommodates the demands of a 24-hour working system.

“There is a need to revisit existing labour laws to address emerging challenges and ensure workers are protected while businesses remain competitive,” he said.

He also highlighted the need to address regulatory limitations in certain sectors, particularly the liquor industry, where restricted operating hokurs may hinder full participation in a 24-hour economy.

While challenges remain, stakeholders believe that with proper planning, coordination, and investment, Zambia’s transition to a 24-hour economy could mark a turning point in its economic development.

Mr. Chiwala noted that improved market access and increased business visibility—what he described as “marketing linkages”—will further empower enterprises to grow and compete more effectively.

“This is an opportunity to rethink how we do business as a country. If implemented well, the 24-hour economy can drive inclusive growth and position Zambia as a more dynamic, " Mr Chiwala said.