MTN MoMo Breaks Ground for Grand Prize House in Wina Nyumba Campaign

By Daily News Reporter

LUSAKA —MTN Mobile Money Zambia has officially broken ground for the construction of a grand prize house under its ongoing “Wina Nyumba na MoMo” promotion, marking a symbolic milestone in a nationwide campaign aimed at rewarding customer loyalty with life-changing prizes.

The groundbreaking ceremony took place at the designated site where the house will be constructed and later handed over to a lucky winner, reinforcing what the company describes as a commitment to turning digital transactions into tangible rewards.

The “Wina Nyumba na MoMo” campaign encourages customers to use MTN Mobile Money services in their daily transactions, including sending money, paying bills, buying airtime and bundles, and making merchant payments. Customers using the MoMo app also double their chances of winning.

Beyond the grand prize house, the promotion also offers monthly cash prizes totaling K5 million, alongside thousands of additional rewards distributed throughout the campaign period.

Speaking during the ceremony, MTN Mobile Money Zambia Chief Executive Officer Komba Malukutila said the initiative was designed to demonstrate real impact beyond advertising promises.

“When we launched Wina Nyumba na MoMo, we spoke about giving our customers a real foundation to change their lives. Today, we are standing on the actual ground where that vision will become reality for one lucky customer,” he said.

Mr. Malukutila added that the groundbreaking marked a shift from concept to reality, allowing customers to physically see the promise behind the campaign.

“We are not just starting construction, we are beginning a story that will end with someone walking into a home they can finally call their own,” he said.

The campaign has also attracted partnerships from key industry players, strengthening both its visibility and its delivery capacity. Construction materials supplier Chilanga Cement PLC has joined as a key partner, contributing 200 bags of cement toward the building of the house.

The initiative initially partnered with Micmar, which pledged K100,000 in cash support for the eventual winner of the house.

Chilanga Cement PLC its involvement reflects its commitment to building strong foundations not only in infrastructure but also in people’s lives.

As a company rooted in building strong foundations, this partnership resonates deeply. Supporting the construction of this home is about contributing to a lasting legacy for one fortunate customer.

The growing list of partners, according to MTN MoMo, reflects increasing confidence in the promotion and strengthens its promise of delivering meaningful, real-world rewards to customers across the country.

Industry observers say such initiatives also highlight the growing role of mobile money platforms in deepening financial inclusion while engaging customers through innovative reward systems.

For many participants, the campaign represents more than a prize draw—it is a chance to turn everyday transactions into a potential path toward home ownership and improved livelihoods.

As construction begins, anticipation is already building around the eventual handover of the house, which MTN says will stand as a physical symbol of customer loyalty, partnership, and possibility.