Wonderful Group Marathon Blends Fitness, Women Empowerment and Community Impact

By Alain Kabinda

On the surface, it is a marathon — a day of running, fitness, and celebration. But beneath the excitement surrounding the upcoming Wonderful Group Marathon lies a much bigger ambition: using sport as a catalyst for healthier communities and stronger opportunities for women and girls across Zambia.

As Zambia continues to grapple with growing lifestyle-related illnesses, youth challenges, and social inequalities, organisers of the marathon believe the event can become more than an annual race. They see it as a movement capable of bringing together business, communities, and ordinary citizens around a shared cause.

The marathon, scheduled for May 30, 2026, forms part of the 18th anniversary celebrations of Wonderful Group of Companies, one of Zambia’s expanding industrial enterprises.

But company officials insist the event is not simply about marking corporate success.

Speaking during a sponsorship handover ceremony in Lusaka, Deputy Chief Executive Officer Mr. Roy Mwamba described the initiative as a deliberate effort to invest back into society.

Mr. Mwamba added that the marathon represents a chance to combine health promotion with social empowerment — particularly for women and girls who continue to face barriers in education, economic participation, and leadership opportunities.

“We believe empowered women are the foundation of strong families and thriving communities,” Mr. Mwamba said.

“This event is not only about celebrating 18 years of business growth, but also about creating opportunities and inspiring positive change.” Added Mr. Mwamba.

His remarks reflect a growing trend among corporate institutions in Zambia that are increasingly linking business success to social responsibility and community wellbeing.

The marathon has already attracted support from major companies, financial institutions, healthcare providers, and community organisations — a sign that the initiative is resonating beyond the corporate sector.

For many sponsors, supporting the marathon is about more than brand visibility. It is about aligning with broader national conversations around health, inclusion, and empowerment.

Meanwhile Chief Financial Officer Harikrishna Bomarevi said the vision behind the event was intentionally designed to go beyond sport.

“This event is not just about running,” Bomarevi explained. “It is about bringing communities together, promoting healthy living, and creating a platform that uplifts women and girls.”

In many ways, the marathon arrives at a time when Zambia — like much of the world — is paying greater attention to preventative healthcare and wellness.

Health experts have repeatedly warned that preventable illnesses linked to inactive lifestyles are placing increasing pressure on families and healthcare systems. Organisers say encouraging physical activity through public events such as marathons can help change attitudes toward fitness and long-term health.

At the same time, the event seeks to spotlight the importance of investing in women and girls.

Across many communities, women continue to carry the burden of economic hardship, caregiving responsibilities, and limited access to opportunities. Supporters of the marathon argue that empowering women has a ripple effect that benefits entire communities.

That message has attracted support from institutions including United Capital Fertilizer, Marco Polo Towers, Goldman Insurance, First National Bank (FNB), and Indo Zambia Bank, among others.

Meanwhile, Zambia State Insurance Company (ZSIC) General Insurance pledged insurance coverage for the event, while several organisations have provided logistical and financial support.

Organisers hope the marathon will eventually grow into a nationally recognised annual event capable of attracting tourism, encouraging fitness culture, and promoting Zambia’s development agenda.

For participants, however, the marathon may ultimately represent something even more personal — a reminder that health, opportunity, and community progress are deeply connected.

As preparations continue ahead of race day, the Wonderful Group Marathon is steadily transforming from a corporate celebration into a broader symbol of how sport can unite communities, inspire healthier living, and champion the empowerment of women and girls across Zambia.

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