Insure More, Win More: Madison General Launches Major Promotion

 By Alain Kabinda.                  

 LUSAKA — 17 September 2026

 Madison General Insurance Company has launched a six-month Win and Drive Promotion aimed at encouraging more Zambians to take up insurance while rewarding customers with cash, motorbikes and a grand motor vehicle prize.

 Launched at Madison House in Lusaka under the theme “Insure More, Win More and Drive Away Happy,” the promotion gives customers multiple opportunities to win prizes when they purchase qualifying insurance policies and pay their premiums in full. 

 Speaking at the launch, Madison General Managing Director Mr. kelvin Mwale said the initiative was designed not only as a rewards programme but also as part of efforts to promote a stronger culture of insurance in Zambia. 

Mr. Mwale said insurance should be viewed as more than simply holding a policy, describing it as a source of financial protection and confidence when unexpected events occur. 

“Insurance is not simply having an insurance policy but having the confidence and trust that when an unexpected event happens, you will have the financial protection in place,” Mr. Mwale said. 

Under the promotion, customers who purchase qualifying policies and meet the applicable terms and conditions will be entered into draws.

 Qualifying products include “annual Motor Comprehensive Insurance, Third Party Insurance and House Owners Insurance”.

 Customers purchasing fully comprehensive motor insurance will receive three entries, while House Owners Insurance attracts two entries and Third-Party Insurance provides one entry.

 One qualifying customer will be selected six days a week to receive “K2,000 in fuel cash, while brand-new motorbikes” will be awarded as monthly prizes. 

 At the end of the six-month promotion, one customer will walk away with a “brand-new motor vehicle” as the grand prize. 

Mr. Mwale said the multiple draws were intended to give customers several opportunities to participate rather than having to wait until the conclusion of the promotion. 

Mr. Mwale also used the launch to encourage members of the public to insure valuable assets such as homes and motor vehicles. 

 “For many people, a motor vehicle or a house is the biggest asset they own,” Mr. Mwale said, noting that unexpected damage could have a significant financial impact on households.

 Mr. Mwale urged members of the public to consider insurance before an unfortunate event occurs and to protect assets, they have worked hard to acquire.

 He also stressed, however, that the promotion does not change the primary purpose of insurance, which it identified as “financial protection and peace of mind”.

 Mr.Mwale said the draws would be conducted under prescribed standards and independently verified by an external auditor. The final grand draw will also be broadcast live, with winners announced through the media. 

 The promotion is open to qualifying customers who purchase through eligible direct and online channels and meet the terms and conditions. 

He further called on both existing and prospective customers to review their insurance needs and take advantage of the promotion.

 Mr. Mwale said once a qualifying policy is active and the applicable requirements have been met; the customer will be entered into the relevant draws.