AIRTEL LAUNCHES BUNDLE BONANZA WITH TOYOTA HILUX AS TOP PRIZE

 

By Alain Kabinda

Airtel Zambia has launched the Bundle Bonanza promotion, offering customers a chance to win a brand-new Toyota Hilux in January 2027 as the telecommunications company steps up efforts to increase the use of its MyAirtel App for bundle purchases.

The promotion combines daily prizes, including smartphones, routers, bicycles and shopping vouchers, with a grand prize draw designed to encourage customers to purchase qualifying data bundles directly through the application.

Beyond the giveaways, the campaign reflects Airtel’s strategy of promoting digital transactions by making the MyAirtel App a preferred channel for accessing its services.

Speaking at the launch, Airtel Zambia Chief Marketing Officer Pratyush Jyoti Ghosh urged customers to participate by purchasing qualifying bundles through the application.

                                                        Mr. Pratyush Jyoti Ghosh 

“Buy as much as you can to stand a chance to win,” Mr Ghosh said.

Under the promotion, customers earn entries into prize draws when they purchase eligible bundles, with the number of entries linked to the amount spent and the bundle’s validity period.

For instance, a K10 purchase of the 3GB daily bundle earns 10 entries valid for one day, while a K100 purchase of the 8GB monthly bundle earns 100 entries per day for 30 days.

Airtel says eligible purchases automatically generate entries, meaning customers do not need to pay a separate entry fee, enter promotional codes or complete additional forms.

However, participation is restricted to qualifying bundles purchased directly through the MyAirtel App using the customer’s own Airtel number.

Purchases made through USSD, retail outlets or the application’s “Buy for Other” option are excluded from the promotion.

The campaign is open to Airtel prepaid customers aged 18 and above, subject to the applicable terms and conditions.

For Airtel, the promotion provides an opportunity to strengthen customer engagement while encouraging more subscribers to use its digital platform for routine transactions.

For customers, the campaign offers the prospect of winning prizes through purchases they may already make, although participation does not guarantee a reward.

The grand prize draw is scheduled for January 2027, with daily prizes providing additional incentives throughout the promotion.

As competition in the telecommunications sector increasingly extends to customer experience and digital service delivery, Airtel’s Bundle Bonanza places mobile-app adoption at the centre of its latest customer engagement drive.