World No Tobacco Day Sparks Fresh Calls for Tobacco Bill Assent in Zambia
By Alain Kabinda
As Zambia joins the rest of the world in commemorating World
No Tobacco Day 2026, health advocates and researchers are raising alarm over
the growing use of tobacco and nicotine products among young people, warning
that the country faces a rising public health crisis if urgent action is not
taken.
And this year’s global theme is “Unmasking the Appeal –
Countering Nicotine and Tobacco Addiction,” this year’s commemoration has
placed renewed focus on how the tobacco industry continues targeting children
and adolescents through flavored nicotine products, attractive packaging, and
aggressive social media marketing.
Tobacco advocators say products such as e-cigarettes,
nicotine pouches, shisha, and synthetic nicotine devices are increasingly
becoming popular among young people, exposing them to addiction and long-term
health complications at an early age.
Speaking during the commemorations in Lusaka, Tobacco-Free
Association of Zambia (TOFAZA) Executive Director Ms. Brenda Chitindi warned
that Zambia is already witnessing a troubling increase in non-communicable
diseases linked to tobacco and nicotine use.
She said diseases such as hypertension, heart disease,
stroke, cancers, and chronic respiratory illnesses are now increasingly
affecting younger populations, including children and adolescents.
“We are calling on all sectors of society to confront the
growing threat of nicotine and tobacco addiction among our young people,” Ms.
Chitindi said.
According to public health advocates have noted that the
tobacco industry has deliberately shifted its marketing strategies toward
younger audiences by using colorful branding, sweet flavors, fashionable
packaging, and digital advertising campaigns that make harmful products appear
modern and harmless.
“The industry knows what it is doing. It continues to market
its products in ways designed to appeal to adolescents. We must unmask this
appeal and protect the next generation before addiction takes hold,” Ms.
Chitindi said.
She further commended government for advancing the Tobacco
Control Bill, describing the proposed legislation as one of the most
significant public health interventions Zambia has seen in years.
Ms Chitindi also added that this Bill is expected to
strengthen tobacco regulation by restricting youth access to tobacco products,
regulating nicotine devices, reducing exposure to second-hand smoke, and
limiting tobacco advertising targeted at young people.
The tobacco control movement has since appealed to the Republican
President Mr. Hakainde Hichilema to assent to the Bill without delay.
“Your assent will demonstrate that Zambia values the health
and lives of its citizens above industry interests,” Ms. Chitindi said.
Meanwhile, the Centre for Primary Care Research (CPCR) has
also backed the Tobacco Control Bill, saying research conducted over the past
15 years consistently shows the urgent need for stronger tobacco regulation.
Speaking at the same commemoration CPCR Executive Director
Professor Fastone Goma, said that the organization described tobacco use as one
of the leading preventable causes of disease and death in Zambia.
He further noted that tobacco-related illnesses continue
placing a heavy social and economic burden on families and the healthcare
system.
Prof Goma also highlighted several research findings that
informed recommendations within the Tobacco Control Bill, including evidence
showing that late adolescents between 19 and 21 years are among the most
vulnerable to developing smoking addictions.
He further raised concern over harmful additives such as
menthol, which studies show increase addiction risks, particularly among youths
and women.
Another major area highlighted by CPCR was the effectiveness
of pictorial health warnings on cigarette packaging.
According to the organization, previous text-only health
warnings introduced under older public health laws had limited impact because
many smokers either ignored or failed to understand them.
“We showed that less than 22 percent of smokers noticed the
text warning labels. Pictorial warnings are more effective in promoting smoking
cessation,” Professor Goma said.
The new Tobacco Control Bill proposes that 75 percent of
tobacco packaging surfaces should carry rotating pictorial health warnings
designed to educate consumers about the dangers of tobacco use.
The legislation also proposes banning the sale of tobacco
products to individuals below the age of 21, a move health advocates believe
could significantly reduce youth addiction rates.
Tobacco Control Consortium of Zambia (TCCZ) Chairperson Mr.
Muloboka Albert Phiri further called on the media, schools, parents, and
communities to strengthen awareness campaigns and provide accurate information
about the dangers of tobacco and nicotine products.
Mr. Phiri also emphasized that protecting children from
tobacco addiction goes beyond awareness alone and requires dismantling the
marketing strategies used by the industry to attract young consumers.
As Zambia continues debating the future of tobacco
regulation, stakeholders say the country now faces a defining public health
moment — one that could shape the health and wellbeing of future generations.
Advocates insist that stronger tobacco control measures will
not only save lives, but also reduce healthcare costs, improve productivity,
and protect communities from preventable diseases linked to nicotine addiction.
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