MTN MOMO, SHOPRITE LAUNCH PROMOTION TO BOOST DIGITAL PAYMENTS
By Alain Kabinda
LUSAKA – MTN Mobile Money Limited and Shoprite Zambia have partnered to launch the Y’ello Trolley Challenge, a customer promotion aimed at encouraging digital payments while rewarding shoppers with an opportunity to win an instant trolley dash.
The promotion allows customers shopping at any Shoprite store to participate by paying for their purchases using MTN Mobile Money (MoMo), with every qualifying payment providing a chance to win.
The initiative combines retail shopping with mobile financial services, as the two companies seek to make everyday transactions more convenient and rewarding while encouraging wider adoption of cashless payment solutions.
Speaking at the launch, MTN Mobile Money Limited Chief Executive Officer Mr. Komba Malukutila said the promotion reflected the company's commitment to developing digital financial services that deliver practical value to customers.
Mr Malukutila said MTN MoMo was continually exploring ways of making mobile money more relevant to customers by linking digital payment services to their everyday activities.
“At MTN MoMo, we are constantly looking for ways to make digital financial services more relevant and rewarding for our customers. The Y’ello Trolley Challenge combines the convenience of mobile money with an exciting opportunity to win, while encouraging the adoption of secure and convenient digital payments,” he said.
He said partnerships with established retailers such as Shoprite enabled MTN MoMo to extend the benefits of digital financial services to customers through familiar and routine shopping experiences.
Mr Malukutila added that the collaboration was intended to create greater value for customers while making it easier for them to access and use mobile money in their daily transactions.
“By working with trusted partners such as Shoprite, we can bring rewarding experiences directly to customers while making it easier for them to access and use digital payment solutions in their daily activities,” he said.
The partnership reflects the growing intersection between financial technology and the retail sector, where mobile payment platforms are increasingly being integrated into consumer transactions.
For mobile money operators, such collaborations provide an opportunity to increase customer engagement and encourage more people to use digital platforms beyond traditional person-to-person transfers.
Also speaking at the same launch, Shoprite Zambia General Manager Mr. Charles Botha said the collaboration was consistent with the retailer's focus on making shopping convenient, enjoyable and rewarding.
Mr Botha said the Y’ello Trolley Challenge would give customers an opportunity to benefit from an exciting promotion while using a convenient payment option when shopping.
“At Shoprite, we are committed to making shopping convenient, enjoyable and rewarding for our customers. Through this partnership with MTN MoMo, we are providing an exciting opportunity that rewards customers while promoting the use of convenient and secure payment options,” he said.
He said the promotion was designed to strengthen customer engagement and create memorable shopping experiences by connecting everyday purchases with the opportunity to win prizes.
Mr Botha said the retailer was excited to give shoppers an opportunity to experience the thrill of winning an instant trolley dash while carrying out their normal shopping activities.
The Y’ello Trolley Challenge is expected to encourage customers to consider mobile money as a payment option when purchasing groceries and other household essentials at Shoprite outlets.
The initiative also highlights how partnerships between telecommunications companies and retail businesses can support the expansion of digital financial services by making electronic payments more visible and accessible in everyday commercial activities.
As Zambia continues to embrace digital financial solutions, promotions linked to routine consumer spending could help familiarise more shoppers with mobile money payments and encourage regular usage.
However, the long-term contribution of such initiatives to digital financial inclusion will depend on sustained customer participation, ease of transactions and confidence in the security and reliability of payment platforms.
The promotion brings together two established brands in a collaboration that seeks to turn ordinary shopping transactions into rewarding customer experiences while supporting the wider shift towards digital payments.




.jpeg)






