Zambia and Regional Partners Seek Greater Value from the Tobacco Industry
By Alain Kabinda
The future of the tobacco industry in Eastern and Southern Africa may depend on more than how much tobacco farmers produce. Increasingly, the focus is shifting towards how countries can work together to create greater economic value, attract responsible investment and strengthen local processing.
For Zambia and its regional neighbours, the challenge is to transform an established agricultural commodity into a more competitive value chain that delivers wider economic benefits, particularly for rural communities.
The Tobacco Coalition for Eastern and Southern Africa (T5) has convened its T5 regional meeting in Lusaka, bringing together government representatives, tobacco regulators, industry players, grower associations and other stakeholders from Zambia, Malawi, Mozambique, Tanzania and Zimbabwe.
Speaking during the official opening of the T5 Regional meeting, Ministry of Agriculture Minister Mr. Moses Moyo called for stronger regional cooperation, responsible investment and increased value addition, emphasising the need for countries to move beyond production volumes and focus on generating greater economic benefits from agricultural commodities.
And this was represented by Permanent Secretary – Technical Services at the Ministry of Agriculture, Mr. John Mulongoti, highlighted the importance of building sustainable and competitive agricultural value chains.
His message reflects a broader development challenge facing agricultural economies across the region: how to ensure that the benefits of agricultural production extend beyond the farm gate. Tobacco remains an established commercial agricultural value chain with the potential to support rural household incomes, employment creation, export earnings and industrial development.
For the tobacco-producing countries represented in the T5 coalition, increased local processing presents an opportunity to strengthen domestic industries and create additional economic activities around the commodity.
Rather than concentrating solely on growing and exporting raw agricultural products, governments and private-sector players are being encouraged to explore opportunities that allow more value to be retained within their respective economies. The T5 platform offers an opportunity for the five participating countries to address shared challenges through collaboration rather than pursuing isolated approaches.
Zambia, Malawi, Mozambique, Tanzania and Zimbabwe have an opportunity to exchange experiences, strengthen technical cooperation and develop common approaches to issues affecting the tobacco industry. Regional cooperation can also support the sharing of regulatory experiences, promote responsible investment and encourage the development of more competitive agricultural value chains.
For countries operating within interconnected regional markets, collaboration is particularly important in addressing environmental concerns, labour practices, regulatory requirements and market competitiveness.
He also emphasised the need for stronger regulatory frameworks, improved labour practices and responsible environmental management, while calling for greater participation of women and young people. And Government's position on the tobacco industry is linked to its broader ambition to transform agriculture through the Grow Zambia Agenda.
While the Lusaka meeting has provided a platform for regional dialogue, its significance will ultimately depend on what participating countries do with the outcomes of their deliberations. The challenge is to translate commitments on regional cooperation, ESG standards and value addition into practical measures that can improve the performance of the tobacco industry.
As the T5 countries explore a common path towards a more competitive tobacco industry, the message from Lusaka is clear: the future of the sector must be measured not only by how much tobacco is produced, but also by how much economic and social value is created along the way.

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