MUHANGA URGES ZAMBIANS TO INVEST IN THE TOURISM SECTOR

By Daily News Reporter 

The Permanent Secretary in the Ministry of Tourism has called on Zambians to take advantage of the vast opportunities available in the country’s tourism sector and actively invest to support its growth and sustainability.

Speaking during an interview on the Zambia National Broadcasting Corporation (ZNBC) programme Chintobentobe a local Zambian language program the Ministry of Tourism Permanent Secretary Mr Evans Muhanga emphasized that the tourism industry remains a critical pillar of Zambia’s economic diversification agenda, with immense potential for job creation, income generation and community development.

He urged the citizens to seize opportunities in areas such as hospitality, tour operations, eco-tourism, cultural tourism and related value chains, noting that domestic investment will not only boost national revenue but also promote ownership and pride in Zambia’s natural and cultural heritage.

“Tourism is one of Zambia’s most promising sectors. For it to thrive, we need more Zambians to participate as investors and partners" said Muhanga.

He also said that government has continued to create a favorable policy environment and incentives to ensure the sector grows inclusively and sustainably.

Mr Muhanga reaffirmed the Ministry’s commitment to working with both local and international stakeholders in enhancing tourism infrastructure, marketing Zambia’s unique attractions and fostering innovation to make the sector competitive on the global stage.